Marketing for gun shops is difficult, especially digital marketing. Gun shop eCommerce is tricky to promote with a paid budget online because of the many restrictions that Google and Facebook have set in place. On Facebook, if your ad directly or even indirectly links to a landing page where you can buy guns, your ad won’t get approved to run. You may be able to run ads about your gun blog, as long as it doesn’t link to a landing page where guns can be purchased. The only ads relating to guns that Google will let you run are for parts that increase safety when using a gun such as gun locks, safety pins, trigger locks, and more. Other than organic search traffic and social media traffic, it’s hard to reach new potential customers and connect with previous customers about new products and promotions. Enter: email marketing.
Setting up an online gun parts store can be overwhelming with the number of items needed to ensure your website is high-quality and done to the correct standards. To combat this challenge, we have come up with a checklist list of essentials you will need when setting up your eCommerce store. From the basics of good user-interface design to the complexities of the checkout process for online gun stores, we hope this checklist will help you stay organized and on track when setting up your website. We already covered nine basics in Part I and hope you enjoy reading Part II with nine more tips. Stay tuned for more tips and tricks for online gun shops in Part III coming soon.
We're excited to announce our latest firearms eCommerce website launch - HamiltonRifle.com. Hamilton Rifle Company (HRC) is a brand new online gun store from an industry name with roots that reach back to the 1800s. GSC is proud to be a small part of HRC's ongoing story of success.
As consumers are well aware, Amazon makes up the largest percentage of online sales. Unfortunately, that doesn’t do much for the sale of firearms. Selling firearms online can be a tricky business to navigate because of the strict rules put in place for online retailers. While Amazon may not be the place to sell gun products, there may be other options. Let’s explore the opportunities and restrictions on selling guns online. Keep in mind, these are general rules for across the United States. Certain rules and restrictions for firearm eCommerce may vary by state.
Check out the exclusive Gun Shop Commerce list of our Editor's Choice, 24 Best Gun YouTube Channels of 2020. The list is comprised of the Best YouTube Gun Channels across the internet packed with Gun Reviews, Product Comparisons, and sharpshooting entertainment for the firearms enthusiast.
Trade shows are staples in every industry, whether it’s web technology and marketing, cars, boats, toys, and more. And remember this doesn’t exclude guns and firearms. One of the largest trade shows for this industry is the SHOT Show or the Shooting, Hunting, Outdoor Trade Show. It involves a large variety of professionals involved in the industry including but not limited to: shooting sports and firearms, hunting, and law enforcement industries.
Setting up an online gun parts store can be overwhelming with the number of items needed to ensure your website is high-quality and done to the correct standards. To combat this challenge, we have come up with a checklist list of essentials you will need when setting up your eCommerce store. From the basics of good user-interface design to the complexities of the checkout process for online gun stores, we hope this checklist will help you stay organized and on track when setting up your website. Stay tuned for more tips and tricks for online gun shops in Parts II and III coming soon.
An individual’s choice of a firearm will vary depending on their needs or concerns and their decision of which weapon to purchase first will go on to shape their buyer’s journey down the line. Regardless of whether you’re a veteran firearm enthusiast, or a budding gun lover, having a clear idea of which types of guns sell will help get your online gun business off to a good start.
As an online arms dealer, choosing the types of guns to include in your online shop is one of the very first things you should take into consideration. There are countless types of handguns, cool/trendy guns, small guns, and modern firearms that are normally at the top of “most popular guns” lists.
While you may not be able to promote your gun shop brand and products on paid social media ads or Google Ads (including Google Shopping) because of strict ad rules regarding firearms, social media can be a game-changer for your brand. Social media strategies for gun shops are very similar as they are for all other brands: 1) Be present, 2) Comment and engage with your followers and the people you follow, and 3) Post meaningful content and be intentional about each post. We’ve detailed some of the specific strategies we use for gun stores for each social platform.
When people search for your gun parts or firearms product, you want to rank as highly as possible. If you run an eCommerce gun shop, or want to increase visibility, traffic and revenue for an online gun store you market, Firearm SEO strategy and Search Engine Optimization should be your number one priority. Check these 5 Firearm SEO tips to improve search engine rankings for your eCommerce gun store and dominate your range.