With COVID cases continuing to rise and people wanting to gather for the holidays, you can expect your site traffic to increase as people are searching online for Christmas gifts more this year than ever. Rather than doing holiday shopping in-store, many people are going to be searching for and buying their gifts, or gifts for themselves, online. This especially includes the gun industry, as many popular types and brands of guns have been out of stock for months at the bigger stores, people will turn more to smaller online gun stores.
When reviewing sites some small things have a tendency to be missed from the technical marketing side. I get it, it’s tedious and uninteresting but these small things you’ve missed in your site could be the reason your traffic started to tank or you are losing leads left and right. These are the common 5 items that are constantly missed on websites.
2020 is the perfect year to take advantage of gun sale opportunities. Black Friday and Cyber Monday are going to be a bit hit for gun sales with an election having passed just before. Be sure your eCommerce gun shop is prepared for the influx of traffic and sales that your site will see if you market it correctly.
SEO is continuously changing and improving over time and it is incredibly important to the success of your site. Review our list of
tips to help create an SEO strategy for your gun eCommerce store.
The five tips we will go over include:
There is no question that starting a business in the firearms industry comes with its own unique challenges and obstacles, but here are a few things that you may be unaware of that set restrictions for online gun businesses specifically.
Gun store eCommerce websites are unique in that they have to show products but also promote the brand well to gain customers for, hopefully, life. It's important to show your products in a positive light with good photography as well as tell a story about your brand. You'll want to make sure that your user-interface is also well designed and planned out well to avoid any confusion for users who are looking to find a specific product or product part in an industry with many options. We've highlighted some of our favorite websites in the gun industry and what we consider to be the best. Read on to see some of our favorites and remember these are in no specific order.
When going on a hunting trip, you’re going to want to bring the right firearm for the job. Any old seasoned hunter can tell you the gun you choose to hunt with makes the world of a difference; but how do you pick the best hunting rifle, shotgun, or handgun. In short, it depends on your prey and your distance. Any of our recommendations will last for years to come. The thing you want to consider most is what you are going to be hunting and so we’ve broken the recommendations up into three categories: big game hunting, small game hunting, and waterfowl hunting.
When it comes to starting an eCommerce business you need to have a handful of assets together before even starting the process of building and designing your firearms website. Some of these items include product descriptions, SKUs, product photography, shipping set-up, payment method, and site genre. Review our outline of the basic items you will need to complete before beginning the design and build of your gun or firearms eCommerce website and how to get started.
If you’re new to selling in the firearm industry, you may have learned that it is difficult to get traffic to your site right from the start. With so many players in the gun shop eCommerce game, it can be hard to drive customers to your specific site. Firearm advertising is also difficult in that you can not pay to advertise on major search engines like Google or Yahoo, because they ban gun marketing of any kind. Continue reading on to find out how gun forums specifically can help with firearm advertising and in turn help your eCommerce site grow to where it needs to be despite the many restrictions out there for gun advertising.
Setting up an online gun parts store and eCommerce website design can be overwhelming with the number of items needed to ensure your website is high-quality and done to the correct standards. To combat this challenge, we have come up with a checklist list of essentials you will need when setting up your eCommerce store. From the basics of what to include on your eCommerce website to digital marketing tips, we hope this checklist will help you stay organized and on track when setting up your website. We already covered 18 basics in Part I and Part II and hope you enjoy reading Part III with nine more tips.