There is no question that starting a business in the firearms industry comes with its own unique challenges and obstacles, but here are a few things that you may be unaware of that set restrictions for online gun businesses specifically.
Gun store eCommerce websites are unique in that they have to show products but also promote the brand well to gain customers for, hopefully, life. It's important to show your products in a positive light with good photography as well as tell a story about your brand. You'll want to make sure that your user-interface is also well designed and planned out well to avoid any confusion for users who are looking to find a specific product or product part in an industry with many options. We've highlighted some of our favorite websites in the gun industry and what we consider to be the best. Read on to see some of our favorites and remember these are in no specific order.
When going on a hunting trip, you’re going to want to bring the right firearm for the job. Any old seasoned hunter can tell you the gun you choose to hunt with makes the world of a difference; but how do you pick the best hunting rifle, shotgun, or handgun. In short, it depends on your prey and your distance. Any of our recommendations will last for years to come. The thing you want to consider most is what you are going to be hunting and so we’ve broken the recommendations up into three categories: big game hunting, small game hunting, and waterfowl hunting.
When it comes to starting an eCommerce business you need to have a handful of assets together before even starting the process of building and designing your firearms website. Some of these items include product descriptions, SKUs, product photography, shipping set-up, payment method, and site genre. Review our outline of the basic items you will need to complete before beginning the design and build of your gun or firearms eCommerce website and how to get started.
If you’re new to selling in the firearm industry, you may have learned that it is difficult to get traffic to your site right from the start. With so many players in the gun shop eCommerce game, it can be hard to drive customers to your specific site. Firearm advertising is also difficult in that you can not pay to advertise on major search engines like Google or Yahoo, because they ban gun marketing of any kind. Continue reading on to find out how gun forums specifically can help with firearm advertising and in turn help your eCommerce site grow to where it needs to be despite the many restrictions out there for gun advertising.
Setting up an online gun parts store and eCommerce website design can be overwhelming with the number of items needed to ensure your website is high-quality and done to the correct standards. To combat this challenge, we have come up with a checklist list of essentials you will need when setting up your eCommerce store. From the basics of what to include on your eCommerce website to digital marketing tips, we hope this checklist will help you stay organized and on track when setting up your website. We already covered 18 basics in Part I and Part II and hope you enjoy reading Part III with nine more tips.
No one knows or understands the 2nd Amendment better than the Founding Fathers of the United States of America. Today on our blog, we will be breaking down some of the more popular gun quotes from our Founding Fathers on the 2nd Amendment. Here at GunShop Commerce, we are full supporters of the 2nd Amendment, the Founding Fathers' vision for the USA, and the right to bear arms. And just for the record, "Our rights shall not be infringed upon!"
Marketing for gun shops is difficult, especially digital marketing. Gun shop eCommerce is tricky to promote with a paid budget online because of the many restrictions that Google and Facebook have set in place. On Facebook, if your ad directly or even indirectly links to a landing page where you can buy guns, your ad won’t get approved to run. You may be able to run ads about your gun blog, as long as it doesn’t link to a landing page where guns can be purchased. The only ads relating to guns that Google will let you run are for parts that increase safety when using a gun such as gun locks, safety pins, trigger locks, and more. Other than organic search traffic and social media traffic, it’s hard to reach new potential customers and connect with previous customers about new products and promotions. Enter: email marketing.
Setting up an online gun parts store can be overwhelming with the number of items needed to ensure your website is high-quality and done to the correct standards. To combat this challenge, we have come up with a checklist list of essentials you will need when setting up your eCommerce store. From the basics of good user-interface design to the complexities of the checkout process for online gun stores, we hope this checklist will help you stay organized and on track when setting up your website. We already covered nine basics in Part I and hope you enjoy reading Part II with nine more tips. Stay tuned for more tips and tricks for online gun shops in Part III coming soon.
We're excited to announce our latest firearms eCommerce website launch - HamiltonRifle.com. Hamilton Rifle Company is a brand new online gun store from an industry name with roots that reach back to the 1800s. GSC is proud to be a small part of Hamilton Rifle Co's ongoing story of success and the beginning of a rich eCommerce experience bringing their products to the forefront of eCommerce technology.