Must-Do’s Before Starting a Firearms eCommerce Website

When it comes to starting an eCommerce business you need to have a handful of assets together before even starting the process of building and designing your firearms website. Review our outline of the basic items you will need to complete before beginning the design and build of your gun or firearms eCommerce website. 

What you need to have to get started on a firearms eCommerce website

1) Product Images, Inventory, and Detail Information

Let’s start with a no brainer regarding what you need for your new gun eCommerce website, which is the product images and inventory. You’d be surprised more often than not many sellers don’t have their inventory together or even a decent image of the products they want to sell. 

You need to be asking yourself: 

  1. Do you have a written up inventory list with all of your products listed?
  2. Do they include SKUs, details, quantities, specifications, and brands?
  3. Do you have images? Are they high quality? How many images do you have for each product? (You will need a minimum of one but the more images you can have showing various angles, the better) 

These are the 3 main items you need. If you can’t answer yes to all of these questions, then it is time to start collecting this information. Once you have this information, proceed to the next steps of the process in the outline. 

2)  Shipping your Products

You aren’t able to just ship your products on a gun website like a regular eCommerce store not selling guns. Legally you need to use an FFL Dealer. If you aren’t sure how to process or send a gun through an FFL dealer, you need to stop right now and backtrack. Legally all guns need to be shipped using an FFL dealer or Federal Firearms License Dealers. 

For a good way to start with how to ship a gun, please see shipmygun.com. Here they explain the step-by-step process of how to ship your gun safely and legally. You can also call Gun Shop Commerce to help you through the process. 

 3)   Payment Methods

Every eCommerce website needs a payment processing system. There are a variety of ways you can do it and most websites pick one or two of them. 

A few examples of these include: 

  1. Stripe
  2. Authorize.net
  3. Paypal
  4. PO systems (Note: I wouldn’t use PO Systems for a website selling guns)

Once you pick out a payment processing system, do you want to use all credit card types when customers are checking out on your website? Payment methods are quite essential to running an eCommerce firearms website. If your customers cannot pay you, how are you going to sell guns? 

 4)  Genre of Site

When we say site genre, what we mean is essentially how you want the theme of your website to look. Do you have a specific brand you are trying to sell? If you do, you will want to do your research on how those customers like to shop. Would they prefer a clean set-up or something trendy? Do you think they want it as simple as possible or a few cool movements and interactions throughout the site? I would also talk to your web design agency to help come up with ideas. They can give you cool tips and tricks to help model your firearm website after what your style of customers would want. 

For more information contact Gun Shop Commerce to help set-up your firearms eCommerce website today!

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