As consumers are well aware, Amazon makes up the largest percentage of online sales. Unfortunately, that doesn’t do much for the sale of firearms. Selling firearms online can be a tricky business to navigate because of the strict rules put in place for online retailers. While Amazon may not be the place to sell gun products, there may be other options. Let’s explore the opportunities and restrictions on selling guns online. Keep in mind, these are general rules for across the United States. Certain rules and restrictions for firearm eCommerce may vary by state.
Check out the exclusive Gun Shop Commerce list of our editor's choice, 24 Best Gun YouTube Channels of 2020. The list is comprised of the best YouTube gun channels across the internet packed with gun reviews, product comparisons, and sharpshooting entertainment for the firearms enthusiast. Hopefully, this list will help guide you into what your potential clientele are looking for in products and entertainment surrounding the gun industry when setting up your own YouTube channel for an eCommerce gun store.
Trade shows are staples in every industry, whether it’s web technology and marketing, cars, boats, toys, and more. And remember this doesn’t exclude guns and firearms. One of the largest trade shows for this industry is the SHOT Show or the Shooting, Hunting, Outdoor Trade Show. It involves a large variety of professionals involved in the industry including but not limited to: shooting sports and firearms, hunting, and law enforcement industries.
Setting up an online gun parts store can be overwhelming with the number of items needed to ensure your website is high-quality and done to the correct standards. To combat this challenge, we have come up with a checklist list of essentials you will need when setting up your eCommerce store. From the basics of good user-interface design to the complexities of the checkout process for online gun stores, we hope this checklist will help you stay organized and on track when setting up your website. Stay tuned for more tips and tricks for online gun shops in Parts II and III coming soon.
An individual’s choice of a firearm will vary depending on their needs or concerns and their decision of which weapon to purchase first will go on to shape their buyer’s journey down the line. Regardless of whether you’re a veteran firearm enthusiast, or a budding gun lover, having a clear idea of which types of guns sell will help get your online gun business off to a good start.
As an online arms dealer, choosing the types of guns to include in your online shop is one of the very first things you should take into consideration. There are countless types of handguns, cool/trendy guns, small guns, and modern firearms that are normally at the top of “most popular guns” lists.
While you may not be able to promote your gun shop brand and products on paid social media ads or Google Ads (including Google Shopping) because of strict ad rules regarding firearms, social media can be a game-changer for your brand. Social media strategies for gun shops are very similar as they are for all other brands: 1) Be present, 2) Comment and engage with your followers and the people you follow, and 3) Post meaningful content and be intentional about each post. We’ve detailed some of the specific strategies we use for gun stores for each social platform.
When people search for your gun parts or firearms product, you want to rank as highly as possible. If you run an eCommerce gun shop, or want to increase visibility, traffic and revenue for an online gun store you market, Firearm SEO strategy and Search Engine Optimization should be your number one priority. Check these 5 Firearm SEO tips to improve search engine rankings for your eCommerce gun store and dominate your range.
Making your products front and center of your website, on each page, is key when planning for an online gun store. You’ll want to make sure your products, advertisements, and sales are easy to find along with up-close, detailed pictures of your products. When planning for a gun product detail page, you’ll want to make sure all of the options are clearly listed along with descriptions of each part of the gun especially if they are configurable. Continue reading to discover the rest of our design and planning tips for gun eCommerce stores.
Our latest firearms eCommerce website launch is for 80PBuilder.com. 80P, previously known as 80 Percent Glock, reached out to E-dreamz in need of a new website and a full re-brand. They were stuck in a BigCommerce site that wasn't meeting their needs and were looking for a full-custom website solution that could be tailored to create the exact customer experience they wanted.